Have you seen this MOOC?!We wrote a blog all about the Digital and Social Media Marketing massive online open course (MOOC) back in July, it now has over 11,000 people signed up and is very popular on the iversity website.

MOOC 240

This is a 6 week online course produced by five international universities (UK, Bulgaria, Greece, Poland and Lithuania) started late September, and offers 6 weeks of studying around digital marketing and social media marketing.

With only 2 weeks left until the MOOC finishes take this as a little reminder as to why you should be signed up and why you should be interacting with the course. It is it for anyone looking to develop their digital and social media marketing skills and will be collaboratively working together with over 11,500 online students learning the ins and outs of Digital Marketing.

So, what will you learn?

  • Why Digital and Social Media Marketing is important today and in the future
  • Understanding the different nature of digital channels based on geographic and demographic factors
  • Buyer persona development
  • How campaigns fit into a wider implantation of the overall organisation strategy
  • Choosing the right digital profiles for the right audience
  • The importance of ongoing monitoring and learning from your engagement

Off of this you will also get examples from real industry practitioners on how to use Digital Marketing today.

Why is this important?

The budget for the digital marketing industry is rapidly growing, causing a major skills shortage in the industry and it needs people like you to grow with it! The opportunity is finally here for you to fill this gap. You will get a first look into the similarities and differences when it comes to digital marketing in different countries which is key for both, students and organisations.

This course promises to develop your knowledge and skill set, whether you are an organisation or a student hoping to enhance your employability skills.

Studying from the comfort of your own home… What sounds more appealing than that?! Enrol online for FREE today.


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