In a digital agency job you’ll be offering online and Internet marketing solutions to clients. The agency will manage and co-ordinate their advertising and marketing activities that encompass everything digital. You may create campaign strategies across multiple devices and help target defined audiences for the products and services that clients offer. Purely digital agencies will do little else but specialise in internet and online activity and may work alongside other agencies who provide other channels of marketing including off-line.
Jobs in digital agencies can suit everyone, from data hungry people to techies as there’s something for everyone. Underlying everything though is a service ethic to manage clients’ accounts and help them tap into the latest digital marketing techniques. To progress in a digital agency communication skills will be important as well as fundamentally having an interest in how client’s customers transact online and what their user journey looks like.
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