Digital Influencer & Outreach Jobs
Digital Influencer & Outreach jobs involve collaborating with influencers to promote brands through creative digital strategies.
Working in Influencer Outreach
In this role, the employee in an influencer outreach job will source and work with sector-specific bloggers and celebrities to promote their products and brands. These may be ongoing contracts or seasonal and promotional activities. The role will include making sure this is part of the digital marketing mix, as it has grown in popularity in recent years. It’s not uncommon for companies to send products to these people via instructions from influencer and outreach planners for promotion and they will generally get payment and the products for free that they have been sent. Content can come in the form of written reviews and video blogs, the latter which is increasing in popularity.
The Influencer Outreach Executive or Manager will choose the placements as part of an overall strategy and dictate how and where the information is posted and with time of day and specific keywords etc to include in the promotion.
The influencer will build a network of people and agencies who have influencers and celebrities that are pushing the products so maintaining a good relationship is essential. They will also have good commercial skills and abilities to negotiate deals and maximise coverage. This will usually form a larger part of a PR campaign that the influencer will have knowledge of and be aware of a larger strategy.
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What Our Clients Say
Evie Barker
“Evie Barker contacted me with an amazing role and was fab throughout the whole process - great communication and answered all of my questions!”
Jay Parker, Influencer Manager, Social Chain Contact Evie
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“Laura is a true professional. She strikes the perfect balance of supporting and challenging you at the same time. Having experienced Executive Search headhunters previously, what makes Laura stand out is that she genuinely cares for her candidate.”
Pete Metcalf, CEO, Social Chain Contact Laura
Victoria Fuentes
“Impeccable professionalism, her communication was always on point and the tips to cause an impression was of great value. I would like to thank her for the great service and will highly recommend the company.”
Chris Machin, CRM Executive, Betfred Contact VicGoogle Reviews
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