
Creative Sales and Business Development Jobs
Sales and Business Development roles in creative agencies involve pitching creative solutions to clients and securing new business opportunities.
Creative Sales
Sales roles within a creative environment involves selling the company’s approach to creative solutions to clients and taking part in competitive pitch processes.

These roles normally exist within agency environments, targeted with bringing in new clients for projects and pieces of work that will be profitable for their agency and allow them to scale. However, it is a very competitive role with many agencies pitching for business and achieving a shortlist status can be a challenge and winning the business is a harder task.
A large network of client contacts, known as the ‘black book’ is a great starting point for salespeople, but knowledge of when they are searching for a new agency partner is key to getting onto pitch lists. Relationships and knowledge is built over a long period of time, so recruiting a more junior sales person will normally be for cold sales approaches. A successful sales and BD person within the creative industry will have a strong creative understanding and the more they know about the technical aspects of the product, the more they will be able to sell their product. The role can overlap with marketing, which ultimately helps to generate the leads to convert into business so having a knowledge of successful marketing techniques can be advantageous.
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