Digital Acquisition Manager Jobs
Digital Acquisition Manager jobs specialise in choosing and investing in marketing channels to drive sales and conversions.
Digital Acquisition Marketing Roles
Normally working within a client-side online marketing department, candidates in digital jobs who specialise in acquisition will decide which channels they use for their marketing activities that drive sales. In larger organisations with multiple brands, products and campaigns, deciding which channel to use and invest in can be critical to a campaign's success. Analysing results and making decisions based on them is a key requirement of an acquisition manager, as the primary objective is driving conversions and acquiring new customers.
Career progression comes from working in larger, more complex organisations where there may be a greater range of brands and products. There will be more involvement from digital marketing teams, all supporting the acquisition and investment decisions made. The right candidate will have core skills within search marketing, display platforms such as Facebook and analytics platforms.
They will need to be aware of the latest developments to deliver results and stay competitive whilst working on their soft skills to work with people internally. With large budgets, the focus in these companies will be scale and increasing the numbers whilst ensuring that ROI is on target. Only by doing this can the challenge of working in the digital sector be fully realised.
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