Planning Jobs
Find Planning jobs combining analytical skills with media planning to optimise marketing budgets and campaign success.
The Role of a Planner and Buyer
The role of Planner and Buyer may be combined due to the size of the agency, but in some cases, they are separate roles. Ultimately, whatever the case, they skilfully apply the client's budget across a range of available media formats to push for the best response in differing campaigns.
Planning a schedule across the range of channels requires a mathematical and analytical skill and often develops good planner and buyers into spreadsheet wizards! To successfully plan a schedule you will either test the response through an initial test budget or look at historic results to determine the level of spend moving forward. A great deal of research and analysis will go into making data driven decisions and this will be combined to develop strategy. If buying is part of the role, then the candidate will progress to purchasing, monitoring, optimising and reporting on the activity.
The different types of media that exist range from online activities including internet and mobile through to TV, Press and Outdoor etc. Different Media Planner and Buyers will specialise in different channels and usually online is split from the offline planning and buying world. They will be able to divide budgets using data to determine where the best ROI comes from and how to spread the risk.
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Evie Barker
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Discovering Top Talent
The Candidate is the leading marketing recruitment agency sourcing the UK’s top talent in eCommerce, digital, marketing, data, agency and AI. We’re proud to support the future of UK businesses and beyond.
eCommerce Recruitment Specialists
As eCommerce Marketing recruitment specialists, we source top talent for businesses and help eCommerce talent find their next role. We represent experienced professionals with proven success and a data-driven approach. Whether you need expertise in eCommerce platforms or customer journey mapping, we can help.
We understand our candidates' career goals and connect them with companies that offer growth opportunities and the latest technology. Learn more about our services here.
Marketing Recruitment Specialists
Our experienced marketing recruitment consultants connect businesses with exceptional marketing professionals across every stage of their careers. Combining specialist market knowledge with a consultative approach, we deliver targeted, high-quality candidates who can make an immediate impact.
Data Recruitment Specialists
Data plays a critical role in helping organisations make informed, data-driven decisions. From business intelligence and reporting to advanced analytics, businesses rely on specialist talent to turn complex data into actionable insights that improve performance, drive growth and support strategic decision-making.
Agency Recruitment Specialists
We've partnered with creative, digital and integrated agencies for over a decade, helping them build high-performing teams with exceptional talent. From boutique studios to global networks, we connect agencies with professionals who drive outstanding creative work.
AI Recruitment Specialists
AI is reshaping the future of work, with organisations increasingly investing in professionals who can implement, optimise and scale AI-driven solutions. From generative AI and automation to machine learning and AI strategy, demand for specialist talent continues to grow as businesses look to unlock new efficiencies and drive innovation.
Digital Recruitment Specialists
For over a decade, we've connected organisations with the specialists driving digital transformation programmes. Whether supporting business change, digital innovation or large-scale transformation initiatives, our extensive network of active and passive candidates helps clients secure the right talent. Many candidates we've successfully placed have since become our clients, reflecting the long-term relationships we've built across the industry.
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