Think about your content. Sharing is a fantastic starting point, but commenting on the posts you share, or generating your own posts gives you much more recognition and credibility in the newsfeed, allowing you to express your thoughts and feelings around a certain topic. It is important to show your commercial awareness by commenting on the industry which you are trying to break into. Follow major influencers in your market and keep up-to-date with the latest news and trends.
Not everything has to be work-related, be personable and discuss other topics which you have an opinion on. Comment on current affairs, whether it be global or local news- express how you feel and justify it. This allows you to gain a reputation of being trustable, likeable and most importantly, EMPLOYABLE!
THE METHOD BEHIND THE MADNESS...
Finally, it is important to mention the dreaded LinkedIn algorithms. Let’s not run before we can walk, and remember that becoming a master of LinkedIn is a huge learning curve. However, the main way of boosting your impressions and increasing your reach is utilising video content. Vlogging is currently the biggest trend across social media and LinkedIn algorithms absolutely love it! If you can regularly post captivating video content, you will see a soar in connections, engagements and reactions across all of your posts! And of course, don't forget about the 7am golden hour... the earlier you post, the more engagement you're likely to receive!
This might seem like a lot to take in at first, so our advice would be to start with the basics and build up. Having a glowing LinkedIn profile is not going to happen overnight, so persistency and perseverance are key. Good luck and we hope to see you around on LinkedIn!
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