Marketing communications “MARCOMS” jobs covers a wide but essential part of marketing roles. It more commonly refers to traditional marketing activities such as Public Relations, internal communications or advertising. This sits apart from a traditional marketing manager as in marketing communications the purpose is to express on key messages. This may be internally within a business or externally to customers. It is essentially how people hear and see the brand.
There are a lot of opportunities in marketing communications ranging from executive through to director level. Talented people in this field have a strong grasp of their customers and products. They are literate in communicating on every medium in order to deliver one, consistent message. Many professionals find their way into this type of work through their natural abilities. However, there are excellent academic courses that would definitely benefit someone in this field such as 3rd level, Media, Communications and Marketing courses.