A marketing job in branding has many different titles and roles and can apply to both client-side and agency side. Starting as a Brand Executive and supporting a Brand Manager, you will generally work with 3rd party agencies like creative or full-service agencies to help grow the brand and deliver marketing objectives. Providing creative ideas and putting work into proposals or creative templates for sign off will be a key part of the role with experience in design packages essential. Progressing to Brand Manager level, you will work on product launches and communicate brand strategies across the business.
As people in brand-related roles become more experienced, they will apply their knowledge across other sectors which can assist them in becoming more senior in their role. They will be aware of the latest trends in marketing and successfully apply these to their employers. Searching for bigger brands, bigger budgets and ultimately a larger remuneration package is a natural progression for a career hungry brand marketer. With the growth of digital marketing, having a cross-platform awareness of brand into online is essential for senior roles both client side and agency side.