In a Head of eCommerce job, there will be more responsibilities than an eCommerce Manager role because of the scale of the organisation in question. There may be a number of eCommerce Managers or equivalent senior staff that need managing thus creating the Head of eCommerce position. It will also involve the management and ultimate responsibility for a number of key digital platforms, which will become crucial as sales channels for the company.
The position is a step before becoming an eCommerce Director, which as the title suggests, would put them on another level of seniority within the company. Head of eCommerce would likely not have to spend to long in that role before looking ahead at the next steps so employers need to keep Head of eCommerce staff motivated, incentivised and core to their business. Recognising their position through a competitive salary, attractive bonus structure and continued career possibilities will ensure retention for people in these roles.