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Analytical professionals in this area are concerned with data surrounding: sales, budgets, promotions, trends, competitors, merchandising, stock and performance. The fast-paced and often business-critical nature of these roles means that being able to deal with high-pressure environments and still deliver completely accurate work is essential. Furthermore, due to the amount of numerical data they work with, it is essential to be highly numerate, analytical and have high attention to detail.

The core remit of these roles is to deliver analysis, insights and recommendations to the wider business using tools including Google Analytics, Omniture Site Catalyst, SQL queries, Pentaho, Excel, and Powerpoint. They also work with teams such as Merchandising, Trading, Marketing, Finance, and Buying to implement new strategies. As well as Tableau, Metabase, Business Objects and other data visualisation tools to create dashboards and reports.

Other responsibilities often include: the use of the analysis to spot key trends to help build ranges for various departments, monitoring stock levels and suggesting lines amendments, analysing product-level sales performance to make markdown decisions taking into account seasonality and category-level inventory productivity goals.

These types of roles are found almost exclusively in retail and e-commerce businesses, across all sectors from fashion to electrical goods, both B2C and B2B environments.

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