The person in a product owner job is responsible for working across multiple teams (such as the development and customer teams) within an agile environment to deliver a user-centric product that customers love. They take into consideration the customer journey, collected business insight and historic marketing performance, in order to generate insight that can be used to create informed recommendations for product enhancement.
A strong candidate in this area would feel confident in maintaining a subjective perspective towards marketing activities. An economic mind-set is also important so they can effectively prioritise the product backlog to make decisions of what goes into future sprints, based on the value to the business. Experience in organising and facilitating Agile and Scrum meetings, including Sprint Planning, Daily Scrums, Sprint Check-In, Sprint reviews, etc. would also be highly desirable. To stand out from the crowd a candidate should have exceptional inter-personal and communication skills, a customer focused approach and the ability to turn data in to insight.