Here at The Candidate, we are known by many clients as the go-to agency for quality PPC candidates for their available roles. Since our launch, we have placed multiple candidates in both agency and client-side environments. This has varied from PPC executives through to Heads of Search who have specialised in these Pay Per Click jobs.

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2017 proved that PPC was one of the most sought after digital skills in the region. In fact, many agencies and clients see the limitation in this skill set as one of the largest barriers to growth moving forward. That means that the role for us, as the leading digital marketing recruitment agency, is even more important. We can help candidates make the right choice, in terms of where they should look at moving to next to boost their career and importantly when to do it.

It's a finely balanced market out there for candidates but salaries should reflect the amount of time involved in hands-on PPC marketing. In addition to this, the scale of the clients or projects worked on and importantly the level of budgets is crucial. However the most important is the identification of how that budget has been deployed, the optimisation made from the data learnings and the ROI as a result of that spend. Keep a record of case studies and successes to present to new employers.
Many PPC candidates which we speak to are inundated with opportunities as soon as they show an interest in moving. Our advice is simply to be very cautious. As there is such a high demand there is a strong argument to work with one recruitment agency who can offer a quality service in contacting the right organisations for you. Many PPC environments differ greatly and our experience can ensure that you speak to the right organisation with your desires.

If you're looking to enter the PPC market and address the shortage in skills then it would be useful to look at this checklist of the characteristics of a person who excels in a PPC role:

  • Analytical - getting to identify trends and use spreadsheets effectively is essential
  • Numerical - you will deal with varying costs to make campaigns work in terms of ROI
  • Independent - Working on your own with data and online tools is essential

If you would like to expand your PPC career then don't hesitate to get in touch with us here at The Candidate.

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