Digital Marketing CV Tips

Just graduated and missed those university CV build sessions? Perhaps you’ve not looked at your CV in years and you’re ready for a career move? Our Senior Marketing Recruitment Consultant, Jamie Roberts, talks us through some key tips to ensure your Digital Marketing CV isn’t left at the bottom of the pile.

So where to start? First things first, the layout.

  • Typically, your CV should be no longer than 2 pages. For those who have an extensive career history, this can stretch to 3 pages but do your best to stick to two
  • Including a personal statement can be a great way to introduce yourself. Ensure to make it punchy, to the point and tailored towards the specific role you are applying for. Typically, no more than 200 words.
  • If you’ve had several years of relevant experience to the role you’re applying for post education, list your experience first. If you’re a recent graduate with limited experience, I’d recommend putting your education first.
  • Remember, when applying for marketing roles, hiring managers are keen to see and hear about your creativity skills. Your CV can be the first example of this, use a well laid out template which allows you to do so.

Work Experience

  • Ensure your experience is written in reverse chronological order, with your most recent first.
  • List your responsibilities in bullet points. By doing so, you’re making it easier for hiring managers to identify your skills. Hiring managers can spend less than 30 seconds looking at your CV, you want to make sure yours isn’t put to the side by including paragraphs.
  • Typically, a role such as a digital marketing executive can encompass experience across a variety of marketing channels, be clear on where your strengths/ experience lies. Here are just a few keyword examples which allow an ATS to filter your experience; Paid media, PPC, Paid social, SEO, affiliates, display.
  • Similarly, a role in traditional marketing can encompass a variety of social media channels. If your strengths lie in B2B channels such as LinkedIn or B2C channels such as TikTok, be sure to highlight the results you’ve achieved.
  • Use tangibles where possible. Tangibles allow you to show off the impact your actions had within a business. For example, “I increased engagement by X%, by creating Y amount of content posts per week, which resulted in increased sales of Z”.
  • Had a career break? Perhaps you went travelling or just took some time out to reset, it’s always good to have a brief explanation on your CV confirming why.

Additional Qualifications/Skills

  • You’ve gone out your way to achieve additional qualifications and skills, ensure these are highlighted in your CV as these can give you an edge over other candidates. Great examples are your educational background, Google ads & analytics courses, CIM qualifications etc.
  • Give full details of the qualification provider and the result you achieved where appropriate. Try avoiding partially completed courses/qualification unless still completing.

Make it your own

  • You are unique, do your best to make your CV stand out and bring across your personality.
  • Having a brief section on your interests outside of a work allows hiring managers to find out a bit more about you as an individual. This can often be an easy way to find common ground and a great way to ‘break the ice’ in an interview, putting you at ease.

Simple but pivotal

  • Ensure all contact details are up to date including your phone number and email address.
  • Have someone proofread your CV prior to submitting. You don’t want to fall at the first hurdle with something as simple as a spelling mistake.
  • Be consistent. Ensure your experience on your CV and LinkedIn profile are consistent with each other.
  • Always tailor your CV to the specific role you are applying for. Use the job spec as a guide to tailor your experience to the client’s requirements.

And that just about wraps up our tips on how to create a fantastic marketing CV to help you find your dream role. Now you’re all set, head over to our marketing jobs to get you started - just click here!