A Head of Marketing job normally sits above a range of managers with different marketing responsibilities in their department. They may cover online and offline, facilitating a range of marketing channels to deliver the company objectives. They will help influence the direction of the campaign and apply their experience to produce the best possible results.
The next step for a Head of Marketing is to become a Marketing Director, which is achieved by joining an organisation of scale that offers progression and more senior opportunities. A move into this role will come with experience and therefore salary and remuneration packages are normally key drivers for a change of scenery. A Head of Marketing will be keen to use their wealth of experience to help achieve their personal commercial goals and this will come from an environment where they can truly make a significant impact that is both mutually beneficial for the company and the employee.