Marketing strategies by finance marketing professionals require an approach that is more compliance led that most sectors. Marketing teams will only be too aware of the restrictions, but that’s not to say that it is absent of creativity and highly successful acquisition campaigns that great candidates bring to finance organisations. The relatively recent developments in online have provided more traditional finance companies the opportunity to bring themselves closer to customers through platforms like mobile devices and channels such as social media. It has offered some of the greatest opportunities for customers to switch their banking products or produced innovative ways for money lending that is competing with top lenders in the country. All this is being driven by the best finance marketing roles being filled by some amazing candidates.
Therefore the rise in finance marketing roles has been inevitable. It’s a really attractive proposition structured, well-planned and compliant campaigns that can adopt a number of marketing channels. With significant budgets in branding, planners and strategists can grow significant market presence with well thought out campaigns. Make sure your employer is giving you the opportunity to develop and build a successful career and check out the finance jobs we have on offer.