Workers in content jobs within a creative agency environment will normally be strategically minded working alongside account teams to deliver the theme and direction of content for clients. The key to great content from agencies is that it is engaging and with everything that digital offers, the creative possibilities are seemingly endless. Content may be in the form of articles, blogs or even videos and can all be combined to create cross channel, multi platform solutions for clients.
Content teams work to deliver specific solutions with Account Managers normally work alongside copywriters to ensure that the final content is in a fit shape to be published and become part of a live campaign. Whether the campaign is social media or blog driven, seasonal or tactical, it is the content assets that most interests customers and builds strong association with creative agency clients.
With the ‘content is king’ phrase seemingly being timeless, the requirement for excellent content people will remain strong.