Marketing strategy jobs can be standalone positions in large advertising agencies or very large companies where the role is separate to others within the company. However, strategy forms part of most mid-level to Senior Marketing Manager or Director jobs, as an understanding of it is essential to delivering the marketing assets that are needed for a successful campaign. The key to developing a strategy is to first create a set of objectives for the products or services that are being sold and devise a way of being able to go about delivering these using the plethora of marketing channels that are available.
Developing a strategic mind in marketing purely comes from length and depth of experience within the industry. Having exposure to many campaigns, companies and products will empower the strategist with the knowledge of how to create a successful marketing strategy. Where employees aren’t getting the chance to achieve this, they will move roles in search of experience and opportunity to build their portfolio of experience.