An Art Director job within a creative agency will have the key style and theme responsibilities for their client’s creative campaigns. They generally work in a creative team alongside a copywriter who come together to develop creative ideas and campaigns. Being one of the most important people within the agency, it is this person who creates the visual aspects and helps solve the brief before it is passed to the design team.
For example with a client who requires a photo shoot, they will determine what the style, layout and colour scheme would be. They will be the one who commissions the photographer that has usually worked with them on similar styles. They are creative in the true sense of creativity and normally define the artistic theme that the agency provides. They will be required to have a strong relationship with their clients and provided campaigns are successful, can be the key ingredient for long term agency and client relationships.