There are many creative sales and BD people doing jobs that exist within the sector but there are few that are successful for the roles they are in. They normally exist within agency environments, targeted with bringing in new clients for projects and pieces of work that will be profitable for their agency. However, it is a very competitive landscape with many agencies pitching for business and achieving a shortlist status can be a challenge and winning the business is a harder task.

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A large network of clients is a great starting point, but knowledge of when they are searching for a new agency partner is key to getting onto pitch lists.

A successful sales and BD person within this industry will have a strong creative understanding and the more they know about the technicals that exist, the more they will be able to sell their product. The role can overlap with marketing, which ultimately helps to generate the leads to convert into business so having a knowledge of successful marketing techniques can be advantageous.

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