What is a PPC Manager?
A PPC Manager is responsible for managing and optimising Pay-Per-Click (PPC) advertising campaigns. Their role generally involves activities including but not limited to creating and implementing PPC strategies, conducting keyword research, monitoring campaign performance, analysing data, and generating reports.
Bachelors degree minimum
£35-£45k (depending on size of business)
3/4+ years (depending on size of business)
Why does a business need a PPC Manager?
A PPC manager is essential for businesses because they possess the expertise to effectively manage their paid advertising campaigns. They optimise campaigns, drive targeted traffic, and ensure cost-effective advertising. With their skills and experience, businesses can save time and resources while maximising their online visibility through their paid marketing activities.
What responsibilities should a PPC Manager have?
A PPC manager is responsible for various key tasks related to managing Pay-Per-Click advertising campaigns. Some of their core responsibilities include:
- Strategy Development: Developing and implementing PPC strategies aligned with the business goals and target audience.
- Keyword Research: Conducting thorough keyword research to identify relevant and high-performing keywords for campaigns.
- Campaign Setup: Creating and setting up PPC campaigns across different advertising platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
- Bid Management: Monitoring and adjusting bid strategies to achieve desired campaign outcomes, such as maximising conversions or maintaining a specific cost-per-click (CPC).
- Landing Page Optimisation: Collaborating with web developers or designers to optimise landing pages for better conversion rates
- Performance Monitoring: Regularly analysing campaign performance metrics, such as impressions, clicks, conversions, and return on ad spend (ROAS).
- Budget Management: Managing and allocating the advertising budget effectively across different campaigns and platforms.
- Reporting and Analysis: Generating reports on campaign performance, providing insights, and making recommendations for improvement.
What to look for in a PPC Manager?
Key experience of a PPC manager lies in expertise of paid advertising, usually 4 years above but depending on the pedigree of the candidate this can sometimes be 3 years+. Generally their analytical skills are strong to make informed data back decisions and having a sound understanding of budget management towards paid marketing activity to maximise ROAS.
Similar to other managers within the marketing space, PPC managers often have a university background. Candidates with marketing apprenticeships or hands-on experience in the early stages of their career should also be considered, with marketing agencies often offering an easy years pathway into PPC which can bring valuable skills that can be stronger than theoretical knowledge gained from a university degree.
Get in touch with us today if you'd like any advice on recruiting a PPC Manager for your business.