Director of Growth

Are you a commercially minded growth leader who lives and breathes revenue targets, and who is just as happy auditing an ad account as presenting to the board?

The Role

We’re working with a fast-growing D2C brand to appoint a Director of Growth. This is a central role in the business. Reporting to the CEO, with regular board exposure, you’ll own the commercials and the marketing P&L, with full ownership of the marketing budget. You’ll be accountable for online revenue across the whole digital funnel (acquisition, conversion, retention and lifetime value) in the UK, Europe and new marketplaces.

You’ll set and own the growth strategy and stand by the decisions you make. You’ll also be pragmatic about how to hit the numbers, finding smarter ways to grow revenue than simply discounting products. With performance marketing as your backbone and a data-centric approach to every decision, you’ll have a direct and visible impact on the business.

The business has a genuine start-up culture. Teams are small and collaborative, everyone is hands-on, and people are happy to flex across the wider business when it’s needed. The role needs real strategic planning, thinking and direction, but it’s not a step back from the work. You’ll be in the numbers, in the platforms and in the room with brand, product, data and operations.

Key Responsibilities

Commercials & Marketing P&L

• Own the marketing P&L and deliver annual online revenue and contribution margin targets
• Take full ownership of the marketing budget and how it’s allocated across channels
• Live and breathe revenue targets every day, tracking performance and acting quickly when it falls behind plan
• Grow revenue and AOV through upselling, cross-selling and smart commercial levers, not just discounting
• Present performance, plans and forecasts to the board, and stand by your recommendations

Strategy & Performance Marketing

• Own the growth strategy end to end
• Lead paid search, paid social, affiliates and influencer activity, with a deep understanding of paid media and customer behaviour
• Bring down blended CAC while scaling volume
• Keep performance activity in line with the brand’s positioning

E-Commerce, Conversion & Tech

• Partner with product and tech teams on site merchandising, navigation, PDP quality and checkout
• Build and run a continuous experimentation and CRO roadmap
• Use the business’s platforms and tech stack (Shopify Plus, GA4, Klaviyo) to drive results

Retention & CRM

• Grow repeat purchase rate and LTV through email, SMS, loyalty and lifecycle automation

Data & Reporting

• Bring a data-centric approach to every decision
• Own the commercial reporting rhythm: weekly trading, monthly performance reviews, forecasting and attribution

Leadership & Collaboration

• Lead, manage and develop a team of three direct reports, with scope for the team to grow
• Manage multiple agency relationships and hold them to clear performance standards (a key part of the role)
• Influence and work closely with other teams across the business, including operations, brand and product

About You

• 10+ years in e-commerce or digital marketing, including leading and managing a team
• A strong performance marketing background, with deep, current, practical knowledge of paid social and paid search; you can audit an account yourself
• Proven ownership of a significant online revenue target (£20m+) and a marketing P&L in a D2C environment
• Strong commercial acumen, and comfortable defending a plan to the board or a CFO
• Strong command of e-commerce metrics: CAC, ROAS, AOV, contribution margin, cohort retention and LTV:CAC
• Experience managing multiple agency relationships
• Hands-on experience with Shopify Plus, GA4 and an ESP such as Klaviyo or Attentive
• A track record of structured experimentation, not just launching campaigns

Experience in beauty or fragrance, international or multi-market trading, marketplace management (Amazon, TikTok Shop) or scaling through a funding round or rapid growth phase would be advantageous.

The Ideal Candidate

You’re hungry, curious and driven to help the brand stand out from the competition. You’re a hands-on leader with a start-up mentality who owns the strategy, makes decisions and stands by them, and stays pragmatic about how to get there. You think outside the box, enjoy collaborating with a great team and influencing across the business, and you want a role where your impact on the business is clear to see.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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