Fractional Marketing Director

Location: Manchester

Fractional 2, 3 or 4 days per week

c.£100,000 pro rata, depending on experience

A senior fractional Marketing Director opportunity with an exciting investment business.

This is a high-impact role for an experienced marketing leader who can operate strategically but is also comfortable being hands on and getting close to the detail. You will work directly with the CEO to shape the Group’s marketing, brand and communications strategy, raise profile and its market positioning with key external audiences.

The role is particularly suited to someone who enjoys working in an entrepreneurial, relationship-led environment and wants the flexibility of a fractional position.

The role:

You will take ownership of marketing and communications, bringing clarity and consistency to the brand while supporting commercial growth.

A key priority will be developing the private capital proposition and increasing credibility and visibility within the market.

You will be responsible for:

• Developing and delivering the overall marketing and communications strategy
• Strengthening brand positioning, messaging and corporate reputation
• Working closely with the CEO on profile, communications and thought leadership
• Building awareness and relationships with founders, advisers and key investment audiences
• Overseeing content, digital, website and social media activity
• Managing external PR, branding, digital and specialist marketing agencies
• Creating a clear and measurable marketing plan, budget and reporting framework
• Supporting events, partnerships and relationship-building activity
• Providing senior direction across major marketing projects and ensuring activity remains commercially aligned
• Building a scalable marketing approach that can evolve with the wider business

What we’re looking for:

This is a senior appointment, and specific sector experience is essential. We are looking for a senior marketing professional with experience marketing professional services within a private equity business, private capital business or closely related financial services environment.

Importantly, we are looking for someone who has marketed from within a PE/private capital business itself, rather than someone whose only exposure to private equity has been through working for a PE-backed portfolio company.

You will be able to demonstrate:

• Significant senior-level marketing experience within professional services, private equity, private capital or a closely related financial services environment
• Direct in-house marketing experience within a private equity or private capital business
• A clear understanding of the difference between marketing a PE-backed business and marketing a private equity business itself
• A strong understanding of the private equity landscape, including the differences between different types of PE firms and how businesses such as family offices fit within the wider market
• The confidence and credibility to speak directly with potential “borrowers”, understand their businesses and build trusted relationships
• A strong understanding of the sector, its audience and the needs of founders, borrowers, advisers and other senior external stakeholders
• Strong brand, corporate communications and reputation experience
• Experience managing agencies and external marketing partners
• The ability to work closely with CEOs, founders and senior decision-makers
• A commercially minded approach, with the ability to link marketing activity to business objectives
• Excellent communication, presentation and stakeholder management skills
• A hands-on, entrepreneurial approach and the ability to operate effectively within a lean environment

PE-backed experience alone will not be sufficient for this role. While experience within a PE-backed portfolio company can provide useful exposure, this is often specific to the individual business and therefore doesn't necessarily translate into a broader understanding of the PE industry, its different business models and the wider market.

For this role, direct experience within a private equity firm, private capital business or closely related financial services business would therefore be significantly more relevant, particularly for someone who can demonstrate a genuine understanding of the PE landscape and confidently engage with the types of founders and potential borrowers they work with. The brief also calls for strong agency management, executive communications and experience developing brand/reputation strategies.

Why this role?

This is an opportunity to take genuine ownership of the marketing function and have a direct influence on how an established investment business presents itself to the market.

You will work closely with the CEO, have significant autonomy and be able to shape the strategy, positioning, external profile and marketing infrastructure rather than simply managing an existing function.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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