In a new whitepaper released today from The Candidate, research has revealed that an increase in demand for marketing contractors is evident in the region and is pushing the growth in day rates across a range of levels.


The research suggests that 2019 was the year that contracting in the marketing sector really took off as day rates peaked for marketing skill sets such as Paid Media, Digital Strategists and Marketing Analytics Specialists, attracting more permanent staff to take up contracting.

Responses have confirmed the benefits that contracting offers to clients with 92% citing the high quality of work being the biggest benefit to them.  Complementing this is the flexible nature of contracting and the ability to start work quickly, all resulting in improved efficiencies for clients.

We surveyed contractors across the region from a wide range of backgrounds, specialisms, and levels over a two-month period.

It is unsurprising that there is a growing trend of talent moving from permanent to contracting roles as the leading contractor benefit was the wide variety of roles accessible through contracting closely followed by the ability to lead a preferable work-life balance.

Furthermore, continued growth is expected as contractors feel that businesses could be benefiting more from the contractor model with Marketing Strategy, Analytics and Project Work all faring in the top 3 areas of untapped potential.

Other findings from the research include:

  • The average contract length within marketing contracting is 3-6 months
  • 44% of respondents said they would travel up to one hour for an office-based contract
  • There is an imbalance of female contractors, with 80% of respondents being male
  • The daily rate of a Director within contracting ranges from £400 - £1,000 per day, whilst rates start at c£150 for execs

The research highlights the growing benefits that contracting has for both clients and candidates in the region in the marketing sector. With the ongoing skills shortage and the challenge to fill an additional 64,000 roles from the 100,000 employed in the sector (Tech Nation, A Bright Tech Future Report 2019), it might be the immediate answer for many business needs.

Whilst the sector isn’t as far developed at IT contracting, with demand ever-growing and marketing contracting increasing year on year, it could evolve into a natural option for hiring managers moving forward.

We hope you enjoy our research and if you would like to see what other areas of digital research we have carried out click here.

Get in touch about contracting opportunities with us click here. 

To check out our other industry news and events, click here.

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