Are you looking to ace your next marketing interview? Do you want to stand out from the crowd for all the right reasons? Our Marketing and Analytics Recruitment Consultant, Leif Radford, gives us an insight into preparing for your interview. 

When it comes to preparing for an interview, most people seem to have a grasp of the basics. Top level preparation is great, but if you’re not prepared to invest some time beforehand, you’re likely to be wasting both your own, and your interviewer’s time.

Clients like to see people who are passionate about working for their brand specifically. Generic cover letter type answers just don’t cut it anymore in the digital age and why should they?

There are masses of information readily available on the internet if you’re willing to look for it - but where do you start and how should you use it?



You should also know your own skills and experiences like the back of your hand, and be able to explain how you specifically meet the brief. Consider which parts of your current and past roles would enable you to bring to the table the skills (either direct or transferrably) that they’re looking for? If you’ve sat and thought about it in advance, it will:

  • make answering any of the questions you’ve asked much easier
  • improve the quality and depth of your responses
  • avoid any awkward pauses while you scramble to think of a reply

I would also take in some examples of your best and most relevant work to show them if possible - choose things you feel confident in talking about and that matches their brand/marketing function. Having the results or impact of any of your previous activities will bring a valuable and tangible element to the interview.

If you can put some time aside to thoroughly research these three key areas, you’ll be in a much stronger position than most of your competition and be able to present the best version of yourself to the potential employer.

It might be a cliché, but it’s a saying which I think is so true when it comes to interviews: “fail to prepare, prepare to fail!”

If you'd like our help to secure an interview for your dream job, call our award-winning team today on 0161 833 1044 or email your CV to [email protected] - we look forward to hearing from you! 

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