Matt Holmes has taken the marketing industry by storm by working on search campaigns for some of the world’s biggest brands! As search marketing becomes more and more vital to businesses, we asked Matt to talk to the team about the characteristic of a successful search marketer!



What are the challenges of working in search?

One of the key challenges that the industry is finding, is the lack of technical SEO individuals on the market because it’s such a niche set of skills that make a successful Technical SEO Manager/Executive. 

Another challenge to take notice of is the pace of change and innovation within the search industry. The things that worked last month may not work today so it’s important to question everything and be constantly testing and evolving – but that’s what makes it so fun! International search amplifies the complexity because different cultures and countries search and shop in different ways. It’s exciting to face these challenges every day and one of the coolest things about working in search!

Why do you choose to work with The Candidate on you search roles?

Let’s be honest, our company may seem less ‘exciting’ than the likes of the many fashion business’ based in Manchester, which makes it harder for us to find someone who has the right skillset and passion for our brand but The Candidate are able to find these gems! The Candidate and Distrelec have a strong connection, the team clearly understands our needs, culture, and values and are able to find individuals who are the perfect fit. I’ve worked with The Candidate on many roles and they’ve earned my trust by finding me great people every time.

If you’d like The Candidate’s help in finding your next search role, call our team today on 0161 833 1044 or email us at [email protected]. We look forward to hearing from you!

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