Campaign’s latest assumption of the UK’s ad market contracting by at least 40% in Q2 with no real recovery until 2021 will be grim reading for many. Ads across the board have been trading at near record lows to tempt brands who can see the light through the dense forest of Covid-19 conifers. However as those with experience from the boom, the financial crisis or the Brexit ups and downs will tell you, there’s winners as well as losers in every downturn.

In Part 1 of our ‘Digital & Marketing through 2020 into 2021’ blog we’ve managed to gather the opinions of some of the leading marketers in the region and beyond, as well as those at the coalface of the industry to tell us how they see things developing over the next 12 months or so.