CRM roles are becoming more popular for all maturing businesses as they continue to increase the size of their databases through acquisition-based marketing. Having invested in attracting their customers, successful companies are collecting and storing customer data, their profiles, buying behaviours and assessing the impact on ROI. This allows them to plan and deliver specific retention campaigns to ensure repeat business from key customers. What’s needed to get value from this data are CRM teams, basically analysts and commercially savvy professionals like you to segment data and target customers to drive repeat sales and further improve the ROI from their initial investment.
So what makes an outstanding CRM CV? Whether it is purely digital, a mix with offline or only offline, there tends to be a strong analytical trend with the ability to segment data from these trends, create profiles and market to these accordingly. With the advent of sophisticated online tracking software, the segmentation and targeting potential from digital marketing is greater than ever. However within this complexity comes the requirement for even greater analysis, to tell us whether campaigns are working, ROI is on target or if forecasts can be achieved. And where does the creativity fit in? Read on!
Below is a compilation of top 10 tips from our consultants, clients and candidates on what makes an outstanding CRM CV:
- Highlight the CRM channels that you’ve worked on whether its email, SMS, Direct Mail, leaflets, in store or more complex online systems like basket abandonment. Do you have a specialism in any of these areas as this should come across and then discuss any desires in the interview that you may have to further your knowledge.
- Are you just an analyst or are you a creative too and have got involved on the design of emails or direct mail creative? Get across the range of skills and information on the hands-on elements of your role or indeed if you had a strategic input.
- Can you use SQL to crunch your data and if so to what degree? Don’t assume that employers or recruitment agencies know that you use these and list the experiences that you’ve had with SQL.
- List the different software packages that you have worked with to either classify the different types of profiles that you’ve identified, the email software (ESP’s) or even the creative software. Always list Google Analytics if you have a sound working knowledge!
- Examples of working with relevant stakeholders in the business you were or are in. Assuming that you had to work with a database team to get the information and translated that to marketing speak, or worked alongside creatives and agencies, then highlight these as future employers will want to know what you can do successfully in their business with productive relationships!
- Clear examples of your CRM and data work should be highlighted in your CV. Employers want to know how you operate and successful people in CRM will have identified goals from their activity and set out a CRM roadmap to assist with segmentation and targeting that was effective. Outline what the impact was and how you influenced this. Get across that all CRM campaigns should revolve around the customer.
- Examples of challenges in projects that you’ve dealt with and successfully overcome. Are there specific campaigns that you’ve worked on and had an impact, be tangible with your information, show the sales, revenue or ROI impact that you made! Also include the size of the databases that you’ve worked for, companies obviously vary massively in size!
- Is your experience with B2B or B2C campaigns? Whether you’ve worked agency side or client side, you will likely have a tendency to work on one of these or the other. B2C tends to be larger in size, more data to play with as opposed to B2B being more targeted, smaller numbers but larger returns.
- List your understanding of other marketing channels that may be on the acquisition side of the marketing mix. By listing your understanding of the other channels like PPC and the source of the data that you’re working with, you’ll be able to prove that you can influence decisions to drive successful CRM practices.
- A high attention to detail is needed for any CRM role so DO NOT let yourself down on this CV. Ensure it lists your CRM experience in a structured way, highlighting the points below with successful tangibles visible at a glance. Letting yourself down at this stage will not lead to a successful CRM career!
BONUS TIP! If targeting a specific job an company, sign up to the company’s email newsletter before hand. Better still, if you’ve bought from them before, review the material and that’ll allow you to comment on it during the interview. Winner!
The Candidate are being briefed on more and more CRM jobs due to the possibilities with digital CRM and the complementary overlap with traditional practices. We’d love to help you with deciding your next move, or just give advice on what to do in your current role to help you progress. Feel free to get in touch!
Check out all our CRM jobs here!
We also have general CV tips here!
Or if you are interested in PPC you can check out how to write a quality PPC CV here!