Psst... we have a job hunting cheat code... your love for gaming could land you your dream role!
Evie Barker, our Senior Agency Recruitment Consultant, gives you the low-down on how to turn your passion for platformers, flair for FPS, and readiness for RPGs into your career!
So how do they combat the problem? Here’s where you come into play...
Media agencies are now in interested in employing media specialists in their team who have an interest and understanding of the gaming space to ensure ad campaigns are correctly translated to their target audience. The method behind Gaming platforms as media channels isn’t to use disruptive or intrusive marketing strategies to target the user, it’s tactical and subtle (even subliminal) - the concept of gaming is engaging – nobody wants a pop up mid winning-streak now do they? Display ads could become irritating so strategies similar to OOH advertising can be implemented within the digital sphere so knowing the market is essential.
An employee with insight and passion for the gaming sphere can solve these ‘grey area’ issues, driving client accounts to success, being a part of the demographic can assist the agency to target the hard-to-reach audience – you know what relates to your target audience how to correctly integrate ads into gaming platforms.
LEVEL UP your media career, and join this ever-growing space.
Get in touch, and I’d be more than happy to introduce you to media agencies that are investing in their gaming divisions today.
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