Could Your Love for Gaming Land You Your Dream Role?

Psst... we have a job hunting cheat code... your love for gaming could land you your dream role!

Evie Barker, our Senior Agency Recruitment Consultant, gives you the low-down on how to turn your passion for platformers, flair for FPS, and readiness for RPGs into your career!

Do you spend your free time gaming...?

We’re not just talking about sitting in a dark room playing COD till 3am…

We’re talking Candy Crush, FIFA, NBA 2K, Sim’s, Animal Crossing... a game that keeps you hooked, could be the deciding factor in landing you your dream job!

The opportunities within the gaming advertising space are expanding at a rapid rate, and agencies have identified video gaming as a media channel; starting to utilise these platforms more so than ever before.

In-play advertising platform, Admix stated in their study on Video Gaming as a potential media channel that “86% of people aged 16-69 have played mobile or computer games in the past year” and that “54% of these people play on most days.”

With these figures, advertisers are starting to take gaming/esports platforms seriously – noticeably establishing divisions in their Media teams specialising strictly in gaming ads. The possibilities are endless within the gaming industry from UGC and Influencer marketing, in-app marketing, brand partnerships, display ads... the list goes on!

However, some media agencies still see this space as a ‘grey area’. This is due to a lack of awareness, knowledge and clarity in video games advertising as 20% of media buyers stated that a “lack of understanding” was the prevention as to why they’re not currently investing in and utilising in-game advertising.

Yet, Admix also stated that “81% of media buyers plan to either maintain or increase in-game advertising spend over the next 12 months, with 93% intending to run some form of in-game advertising by 2025.” Meaning media buyers are aware that video gaming as a media channel has huge potential but they’re not sure how to unlock it…

So how do they combat the problem? Here’s where you come into play...

Media agencies are now in interested in employing media specialists in their team who have an interest and understanding of the gaming space to ensure ad campaigns are correctly translated to their target audience. The method behind Gaming platforms as media channels isn’t to use disruptive or intrusive marketing strategies to target the user, it’s tactical and subtle (even subliminal) - the concept of gaming is engaging – nobody wants a pop up mid winning-streak now do they? Display ads could become irritating so strategies similar to OOH advertising can be implemented within the digital sphere so knowing the market is essential.

An employee with insight and passion for the gaming sphere can solve these ‘grey area’ issues, driving client accounts to success, being a part of the demographic can assist the agency to target the hard-to-reach audience – you know what relates to your target audience how to correctly integrate ads into gaming platforms.

LEVEL UP your media career, and join this ever-growing space.

Get in touch, and I’d be more than happy to introduce you to media agencies that are investing in their gaming divisions today.

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