Interested in social media engagement? Read six ways
to have a successful social media campaign from one of Manchester's
best up and coming social media agencies.
recently attended the "Create. Influence. Engage" event to hear
more from the brilliant guys at Social Chain - and we were in for a
treat! Social Chain is a Manchester based digital agency that
focuses on social media engagement and are creating some of the
most influential content you can imagine! They hold the title of
Europe's largest Influencer Marketing Agency with an envious client
base that consists of Disney, BBC, Universal, McDonalds,
20th Century Fox and Spotify.
We were some of the lucky few to have a ticket for the sold
out event. We were welcomed into the Hello Work Studios on a cold, crisp
February evening and didn't really know what to expect. Upon
entering you could feel the buzz and the hubbub where people seemed
to know each other whilst drinks, pizza and even ping pong was on
offer! We already felt like we are in with the in-crowd, which
was not far from the truth, as you are dealing with this young
innovative company who seem to be leading the way. They started in
humble beginnings as university students in a borrowed tutorial
room in Manchester Metropolitan
University and now are estimating a net value £6 million by the
end of their second year trading. They now boast premises in
Manchester, London and most recently Berlin.
We were then ushered into an intimate room for the beginning of
the evening's proceedings and were given some sweets to gnaw on and
keep us entertained. The evening began with a presentation by Cathal
Berragan on youth focused content followed by a panel
discussion hosted by Nick
Crompton. This featured musician Frankie Cocozza, Jack Dean and
Becca Rose on the changing landscape of influencer marketing and a
finale by Social Chain CEO Steve Bartlett on social engagement
So what did we
1. Fiction gone viral
Ever heard about Rex Secco? No, neither have we, because he's
a made up footballer Social Chain created to start a media storm in
the lead up to the Soccerex Global Convention in Manchester. The
rumour that Arsenal were buying a 16 year old for £34m named Rex
Secco (an anagram of Soccerex) went viral on social media. This led
to Arsenal being questioned and having to release an official
statement dismissing this as a hoax. Now that's creative
We don't all have to create our own Rex Secco, but
these guys know what they are talking about and we were hooked on
hearing more creative advice!
2. Become a Giver
When people follow your account, they become your
audience. So when you are standing on the stage, you don't expect
your audience to applaud you unless you give them something to
applaud you for! Give your audience something to talk about,
engage with and share. We are all bombarded with information on
social media, so create content that makes people feel and not
something they easily can scroll over.
3. Companies need to let go and create a brand on social
Another key point from the event, was that companies need to let
go and let their brand become well known. No matter if it is
positive or negative - people talk! Create content that makes
people talk about your brand. It is better that they know you from
either a positive or negative image, than not knowing you at
4. Become part of the conversation
Is something trending or is everyone talking about the same thing?
Join them! Take the relevant story and tailor it according to your
brand. Use the same hashtags and create the awareness and lead
people to your brand. Always make sure you are aware of what is
trending on social media!
5. Platforms are not the same
If you are sharing content on several platforms for your
company or even yourself (!) then remember that your audience is
different! Twitter acts differently from Facebook and Instagram.
Make sure you tailor the content according to the audience and
platform you are sharing it on. A conversation in the boardroom is
not the same as in the pub with your mates!
6. Ask your audience - Do not tell.
Add a question mark to your tweet and give your audience the
chance to engage and start a conversation with you. It's easier to
have a conversation with someone if you ask them a question than if
you just constantly tell - let your tweets and posts become a 2-way
conversation! This will help you build your own community and get
more people engaged with your brand.
Chain predicts that Facebook will continue to grow and expand as a
leading social media platform even though it has been online for a
long time that there is still more to come! It's a platform that
continuously changes and updates according to what the audiences
want. Also how platforms grow and develop is directly related
to technology and the advances in mobile phones such as
bigger screens and video cameras on phones paving the way for
videos and streaming on social media.
If you haven't already done so, do yourself a favour and
check out Social Chain's Twitter page or
You definitely don't want to miss what these guys get up to
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