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Salary Levels & Information for In-House Teams


Companies are becoming increasingly confident in their own ability to perform in the digital sector, lessening the need for outsourcing and using agency staff to get the job done. This part of our Digital Marketing Recruitment Guide will help your business understand what to pay for in house SEOs and other specialists and why these rates are important in order to attract the right calibre of candidate.

In this section Simon Clarke, Head of Agency Recruitment here at The Candidate, details what the appropriate salary levels are for in-house digital marketers. Simon has years of experience working within recruitment and specifically for the digital sector and has seen the rates of pay fluctuate between in-house and agency staff in recent years.

What should you be paying your in-house team? 

With increasing demand in the need for top talent within the digital marketing sector, the importance of paying the right salaries is now greater than ever, not only to attract new talent but also to retain existing talent.

With the digital revolution now in full swing, the demand and importance for digital resources is key when starting the recruitment process. Hiring decisions in the digital sector have become increasingly more business critical, with the repercussions of making poor decisions ever more visible. The emphasis on getting the hire 'right first time' has now become essential. From an employer's point of view, it is important to show potential candidates what they will get for their time investment and skills over what another potential employer may offer.

Quality candidates are in high demand, which means that there will often be more than one employer interested in them, therefore the importance of being competitive and knowledgeable where salaries are concerned is imperative.

While SMEs start to implement and grow their digital teams, larger organisations have had to continue developing their digital teams and with the growing need for skilled digital professionals. It is not simply a case of adding to existing headcount, but an increase in replacing digital talent has become critical. Digital hiring continues to grow and in-house specialist teams will also increase. Specialist roles such as PPC, SEO, Content and Social for example are becoming more and more sought after, meaning employees need to give priority as to which specialist they need on board. The salary and career opportunity presented to the candidate should be in tune with the current market.

We have formulated a table below which lists up to date salaries for current in house roles.

 IN-HOUSE JOBS

Job Title

salary average

salary min-max

Digital Marketing Assistant

£18,000

£16,000 - £20,000

Digital Marketing Executive

£22,000

£20,000 - £24,000

Senior Digital Marketing Executive

£26,000

£24,000 - £28,000

Digital Marketing Manager

£30,000

£25,000 - £35,000

eCommerce Manager

£35,000

£30,000 - £40,000

Head of Digital Marketing

£50,000

£40,000 - £60,000

Head of eCommerce

£50,000

£40,000 - £60,000

PPC Executive

£21,000

£18,000 - £24,000

PPC Manager

£32,000

£25,000 - £40,000

SEO Executive

£21,000

£18,000 - £24,000

SEO Manager

£32,000

£25,000 - £40,000

Content Executive

£18,000

£16,000 - £20,000

Content Manager

£20,000

£22,000 - £26,000

Social Media Executive

£20,000

£18,000 - £24,000

Social Media Manager                

£26,000

£24,000 - £28,000

Web Analyst

£20,000

£22,000 - £26,000