LinkedIn is a fantastic resource to find out more about your industry, connect with alumni, colleagues, and role models, and, of course, to find your next job.
Often, recruiters will find candidate's via LinkedIn and invite them to apply for a role that fits their experience - so how can you make sure you don't slip under the radar? Evie Barker, our Senior Agency Recruitment Consultant, gives you some useful hints and tips on how to get headhunted on LinkedIn!
Ensure your profile is visible (this one goes without saying, but we’ll start as we mean to go on!) this is accessed within Linkedin’s settings and privacy tab.
Profile Picture - Use an image of yourself, according to LinkedIn your profile is 21x more likely to be viewed with a Profile Picture – keep it professional and approachable!
Location - Recruiters tend to narrow down potential candidates by location, so to guarantee you show up in searches add your location onto your profile!
Work Experience - Make sure your work experience is up to date, essentially Linkedin is your online digital CV, utilise this section of your profile as you could your CV!
Feature – There’s a section on your Linkedin profile to add previous work – this is your time to shine! Showcase previous client work - campaigns, designs, case studies etc. If you’re not able to use client work create examples of what you’re capable of!
Attach links to your profile to blogs you’ve written up or a link to your website, another brilliant way to show recruiters your previous work and what you’re capable of!
Headline – Create a compelling title to concisely display your job title in full & capabilities. E.g. you may be a digital marketing executive, with strong paid media experience a field you’d like to specialise in, so your headline could be - “Digital Marketing Executive with a passion for PPC and Paid Social”. This is shown on the top of your profile, so make it eye catching!
‘Talks about’ – Linkedin have also added a section to add up to 5 hashtags of what you discuss on your profile! Utilise this section and fill it with relevant keywords relating to your field/industry!
Skills & Recommendations – Grab a friend, ex-colleague, manager, client… these sections allow connections to endorse your abilities! – Linkedin allows up to 50 different ‘skills’ so use them up to appear in related matches to your role or ideal role but keep them relevant to your skillset! Recommendations also allows your connections to write up a brief statement about you.
Ensure you’re ‘Open to Work’ is on! LinkedIn allows you to activate this on your profile! This shows up to those outside of your current company/agency! Recruiters tend to only reach out to those who are actively looking for a new job, even if you’re casually looking its always good to be aware of new opportunities!
Activity - Stay active on Linkedin! Linkedin just like any other social media platform has an algorithm – liking, commenting, posting allows you to show up on others home page, you never know who’s screen your profile could show up on.
And last but not least - Keep Networking! Linkedin, I find, is one of the most inclusive social media platforms! Build up your connections, add relevant people within your industry and strike up conversations – add recruiters who hire in your desired field and reach out to see what roles they’re hiring for! (oh, and make sure to follow us of course!)
Good luck!
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