Working with an agency who fully understands the PPC market in
Manchester and across the North West is essential to successfully
fill roles. This will avoid you receiving inadequate CV's, which
you can expect from agencies who don't understand the consequences
skills shortage. As with our current client base, we avoid
sending irrelevant CV's on a speculative basis which are clearly
off the mark. This means that the conversion rate from the CV's
sent to interview is high and you avoid receiving candidate details
which are ultimately a waste of your time. We fully understand PPC recruitment
and have placed many candidates in these roles across the
We can find the ideal candidate through PPC
We have sourced and placed a range of PPC skilled candidates
into the local market since our launch. As we fully understand the
profile of a PPC marketer, we have the ability to locate candidates
from relevant areas with complementary backgrounds for
consideration. This is one successful way of growing the PPC pool
in the region and clients continue to look towards us for ways of
addressing their particular skills requirements.
Our commitment to the prosper of digital skills in the
Many clients in the region have a real fear for what the
shortage in PPC skills could do to their business future. Quite
simply the demand by far outstrips the supply and there seems to be
little in way of solutions in the short term. We are committed to
addressing this through initiatives with re-location companies and
grass roots activity with universities to increase the flow of
skill set for the future. However roles need to be filled and there
is undoubtedly a large degree of movement within the market, so
clients need to ensure that they are working with market leading
agencies such as The Candidate who are up to speed
with the latest PPC developments.
What you can do to help fill the gap
One trend we have observed over the last few years is that of
PPC marketers working in their silos and becoming specialists
within it, with little other exposure to other media activities.
That may have addressed short term requirements but it is important
for clients to understand the long term implications. Too often
these candidates will want to broaden their horizons beyond day to
day PPC campaign management and if there is no foundation or
opportunity to do this, you could experience dissatisfied employees
who want to look for that next opportunity. Key ways of addressing
this include working on complementary marketing channels or
developing their management experience, stakeholder exposure or
client facing work.
The types of roles which we have recruited for included the
- PPC Manager - would need to be
passionate for all things digital, and is motivated to keep
up-to-date with the latest developments in the industry. They will
need excellent working knowledge of all paid search platform, along
with an excellent working knowledge of Google AdWords and bidding
- PPC Specialist -
this role is to provide strategy and planning for all PPC campaign,
along with researching new techniques and improving performance
against KPI targets.
- PPC Executive - will
be responsible for designing strategies to improve return on
investment and entice new clients.
We would be happy to talk about any requirements from a digital
marketing perspective and talk about the wide range of candidates
which we have available at this time and are all looking to pursue
a career within the digital marketing industry.
Call us now - 0161 833
Take a look at the PPC jobs we are
currently recuiting for.