Are you keen to pursue a career in digital marketing? In
this blog we share our expert insights to help you discover how to
be successful in digital marketing.
1. Get to grips with analytics - If you want to
work in digital, it's essential to understand analytics. Analytics
underpin digital and are the basis for planning activity and
measuring performance. Whether you're working in an eCommerce role,
looking for ways to increase conversion rates or you're publishing
content, aiming to engage more readers - analytics are key
indicators of your progress and will help you reach your goals.
There are a range of easy accessible online training resources for
reporting tools such as Google
Analytics. Get qualified, boost your CV and gain a
2. Demonstrate your work - Build a
portfolio of your work and achievements. Show tangible examples of
previous projects that you have worked on which have harnessed
successful results. For example, think about including whether you
have increased website traffic, conversation rates or followers to
social media profiles. If you are applying for a web design or
development job, consider creating an online portfolio and put this
link on your social media profiles as well as on your CV. Don't
worry if your previous work is not directly applicable to the job
you are applying for, demonstrate your transferable skills.
3. Build your profile - In an industry
built by online communities, you need to consider profile building
if you want to get ahead. Start by creating an online presence
using social media and join in conversations in your industry. If
you have an opinion on a blog or story that you have read online,
write a comment or give feedback to the author.
Think about taking your journey offline, although this might
seem nerve wracking you should look for opportunities to get
yourself noticed. Identify conferences and industry events, then
put yourself forward as a speaker, sit on a panel or lead a
4. Self-teach - There is a massive
skills shortage in the digital sector, so if you have a passion
for digital and you're motivated enough - why not teach yourself
some sought after skills? You might not necessarily want to pursue
a career in website development, but if you want to work in a
digital environment an understanding of coding will go a long way.
There are hundreds of
blogs and video tutorials as well as clubs to get you on your
You're going to learn a lot quicker and have more fun if you
pair your learning with something else that you love. Pick
something that you're passionate about and then start a blog! Set
yourself goals to increase traffic and engagement, improve your
content development skills and SEO technique! Managing a personal
blog can work wonders on your CV, check out
Laura's story, an Online Marketing Consultant who secured her
job at an award winning agency through her blogging skills.
5. Support others - If you're passionate about
the digital sector, help pave the way for others in the industry.
Help tackle the skills shortage by supporting or mentoring others.
Show people that you're serious and build a network of like-minded
people along the way.
6. Know your industry - To get ahead in any
industry you need to keep up to date with the latest news, trends,
technologies and developments. We are fortunate enough to work in
an industry where practitioners at all levels share their
experiences, best practices, tips and hiccups, so use these to
improve your knowledge.
Digital is constantly evolving, therefore you have to be
personally motivated and interested to stay ahead. Follow industry
blogs and attend conferences then impress potential employers with
your knowledge. There are so many great online resources, we
recommend these digital marketing blogs:
It's a good idea to identify influencers in the industry and
follow them on Twitter. You could start by looking for digital
marketing conferences, then note down who will be speaking at these
events. It's likely speakers will have a strong online presence and
will be active social media users.
7. Set Goals - Have a clear career focus.
Think about what skills and experience you need to reach your dream
job and then plan the steps you'll need to take in order to get
there. Be confident in your skill set and constantly look out for
opportunities for improvement.
8. Consider networking groups - There are
a number of networking opportunities on offer for people interested
in the digital industry. Forget traditional networking "power
lunches", communities in the digital sector tend to do things a bit
differently. If you're passionate about web design and development,
look for a coding club or sign-up for a digital round table to
discuss the latest marketing techniques with likeminded people. In
Manchester there is even an annual
BBQ, specifically for professionals working in the digital
new research found that there are twice as many men working in
the digital industry than women, and although not for everyone,
female networking groups can be brilliant for those that might be
intimidated by this typically male sector. There are female tech clubs, for example,
popping up on a regular basis, that are a great support for women
wanting to take up more 'technical' roles in digital.
Boost your confidence, increase your connections and broaden
If you're looking for a new challenge, be sure to check
out our digital marketing
job page or if you need more career advice, we've got loads of
online resources for
Feel free to comment if any of these tips have worked
for you or you have any more to add.