In this blog Brian Matthews, Managing Partner here at The
Candidate, summarises what we've learnt from 2014
and what we can expect for 2015!
What have we learnt from 2014? Can we top it in
What a year for The Candidate! Highlights include the opening of
new divisions, winning
regional agency of the year for the 2nd year running and
tripling the size of the team.
This unprecedented growth is down to a few core areas involving
clients needs for more and more digital natives.
The key areas of growth in agency-land were certainly PR and
content marketing. This was predominantly down to Google's changes
around the acquisition of links.
Our eCommerce side of the
business saw confidence from clients realising the importance of
bringing digital in-house, creating an agency feel within a
traditional marketing teams.
As both agency and eCommerce recruitment personnel will firmly
agree, in order to get the best return on investment - getting the
right candidate is key!
So a bit like Russell Grant, everyone's favourite
astrologer - Here are my predictions for 2015!
eCommerce will continue to flourish with retailers from both
high street stores to people selling widgets in their front room
continuing to grow their revenues from online presence. Businesses
will be looking to add commercially savvy digital marketers to
their marketing teams.
Growth area prediction: Technical SEO and
Without question the trend in 2014 will continue. We've seen a
huge step from traditional media planning and buying agencies step
towards that creative agency marketplace and vice versa. Clients
now want a one stop shop. Agencies across the board will be looking
for that client facing, technical creative candidate. Tough brief I
Growth area prediction: PR and content
professionals, closely followed by paid social media
This was a bit of a no brainer for the The Candidate. With the
introduction of localised advertising coming through from Adsmart there has been a seismic shift in terms
of who can make an advert to be viewed on YouTube and local TV
adverts. Small independents have been staffing up on a range of
roles from self-shooting directors to motions graphics artists, all
heavily in the last six months. In what has traditionally been a
freelance market I predict a significant rise in permanent
contracts in this sector. This will come from the BBC and ITV
sharing a lot of that growing talent pool.
Growth area prediction: Motion graphic
Is this finally the year for mobile? My prediction - simple - yes.
With new found confidence and responsive, easy to navigate sites I
feel there will be a huge growth in m-commerce.
Some bold predictions in here, but like The
Candidate did last year I predict un-parallel growth for the
third year in row for new digital age.
Final predication: The Candidate will remain as
the leading digital media recruitment agency!