Online business is one of the
fastest growing sectors in the UK. However, one of the problems
facing ecommerce organisations is a high staff attrition rate
within in-house digital marketing teams.
report, detailing the challenges that in-house digital
recruiters face, found that one of the main reasons for a high
turnover of digital marketing staff is a frustration at the 'slow
to adapt' nature of the business - in comparison to marketing and
digital agencies which are perceived to be more footloose.
There is still a perception within
the digital industry that working in an agency is the fastest way
to progress and learn new skills, and this is perhaps why many
talented digital marketers do not want to leave a consultancy
business for an in-house position.
The research we conducted found
that many online businesses (71%) believe that they are up-to-date
with the latest digital trends. However, feedback from the
candidate marketplace shows that many digital professionals (87%)
do not agree that most businesses are fully up to date with
evolving developments, or have an up-to-date understanding of the
different strands in digital marketing. Businesses are missing a
trick, and this can be a problem when attracting and retaining the
It is imperative that online
businesses stay on top of digital trends, and entice the very best
of digital marketing talent to work within their business.
An example is On The Beach, one of the
UK's leading online travel agencies, which aims to keep digital
strategy ahead of the curve by maintaining an agile approach to
marketing and technology. On The Beach understands the importance
of staying reactive to industry changes, customer demands and
market forces by maintaining strong in-house technology.
More information detailing the
approach of On the Beach is available
here in our report