Our second blog post, as part of our
Digital Agency Showcase, -
which highlights the great work of digital agencies in the North
West, puts the spotlight on Online Ventures Group.
Online Ventures Group was
established by CEO Paul Yates to culminate 4 existing
Manchester based digital agencies in 2011.
Online Ventures Group has grown
from strength to strength, and prides itself on developing
effective marketing strategies for companies that succeed in
Google. Here are 4 facts about Online Ventures Group.
1. They are not a full service agency.
They simply build great sites, rank great sites and get people to
purchase from them.
2. Online Ventures Group are a small
team, but this makes them able to maintain close relationships with
clients and have fast turnaround with projects.
3. They excel in Data and they collect
more UK 'SEO' related data than any other online marketing
4. Online Ventures Group take great
pride in the great relationship they build with their clients.
Online Ventures Group kindly
agreed to take part in our Digital Agency Showcase, and their
representative is Head of Social, Matt Aguilera.
Thank you for taking part in our
Digital Agency Showcase.
1. What is your main job role
within Online Ventures Group
As Head of social media at Online Ventures Group I
develop social media strategies and liaise with the clients to make
sure their brief is being fulfilled and they are happy with the
social media service we are providing.
In addition, I often get roped into
dressing up when we pull our great marketing stunts. Last week I
was dressed as a Polar Bear for
#PolarWarming when the Green Economy event was held in
Manchester. I always seem to pull the short straw!
2. Please could you pick a
piece of work from 2012, and explain why you have chosen it to
represent Online Venture's work?
I have chosen to represent a service
we offer, one that is solely unique to Online Ventures Group. We
offer insight data reports, which are completed in house, and
provide specialist online data analysis and reporting. The team are
very knowledgeable in all areas of SEO, PPC and content strategies,
and this enables us to provide a client with insightful reports on
many online industry sectors within the United Kingdom. This
service is one that is unique to us and that is why I have chosen
to discuss it.
3. What does Insight reporting
The insight reporting provides data
visualisation for our clients. It is a comprehensive 50-page report
completed by the Insight Team. They are proficient in collecting
this data and fully knowledgeable in all things online. The Insight
Report can provide any kind of research from exotic pet
manufacturers, to food manufacturers. How we conduct it is a secret
to Online Ventures Group
4. How is Insight Reporting
effective and has there been any positive
The Insight Reporting is effective as it
is individual to the client and it is bespoke and tailored to their
This means our client can visualise
KPI's and we can provide an extensive intelligence report
explaining all aspects of each online marketing strategy.
As this service is unique to us,
potential clients have turned into wins, as they have and will not
receive this kind of data anywhere else...and we are a friendly
bunch to work with of course.
5. Could you give a tip to a
perspective Digital Marketing candidate when applying to an agency
like Online Ventures Group?
My one tip would be if you enjoy media
and enjoy digital marketing as a hobby then you would be the right
candidate for an agency like ours.
The Insights Data document that Online Ventures Group provides
is a unique and specialist service for their clients. Here at The
Candidate, we believe that this is a distinctive feature and one
that sets Online Ventures Group apart from
Big congratulations to Online Ventures Group for a
successful 2012 from The Candidate. Here's to another great