It is time to shine the spotlight
on digital agency, Bliss
in The Candidate's Digital Agency Showcase. The aim
of the showcase is to highlight the great work completed by
agencies in the northwest last year.
Bliss is a friendly digital
agency that succeeds at being approachable, transparent and
relentlessly passionate. Bliss is comprised of both
creative and technical experts who design beautiful websites, build
innovative mobile applications and craft ingenious online marketing
campaigns, which routinely surpass their client's
The agency has expertise in
Creative Services, Website Development, Online Marketing, Mobile
Applications and Search Marketing. Their engaging digital marketing
campaigns solve problems and provide demonstrable return on
Bliss has delivered
successful campaigns for clients such as: Anglican Garden and
Building Supplies and sister company Paving Superstore, Boohoo,
Schwarzkopf, Legal & General and many more.
We talk to Managing Director
started out his working career as a sculptor. However, he found his
way into the burgeoning Internet Industry 15 years ago when he saw
an opportunity to combine his creative nature with his passion for
technology and communication.
Jon has been the
Managing Director at Bliss for just over 3 years
and is a council member of Manchester Digital.
1. Hello, and thank you for
letting us interview you for our digital agency showcase. What is
your main job role and responsibility within Bliss?
As Managing Director my job role is
largely concerned with the commercial growth of the agency. It is
my responsibility to make sure that the business is growing, making
a profit and the accounts are managed properly. I also like to make
sure that the ethos of Bliss is being maintained,
and I oversee recruitment ensuring that the right candidates are
2. Please could you pick a case study from 2012, and
explain why you have chosen it to represent your agency's
This is difficult because we are
currently finishing a number of projects from the previous year,
which will be released soon. However, I will mention the work we
completed for well-known clothing site, Boohoo.com. I have chosen Boohoo.com because we built a
mobile site for them, which is one of our main lines of work for
clients. In addition, it is an established brand with a loyal
3. How do you discuss the
brief with the client, and what brief did Boohoo set for
We sit down with every client and
discuss the proposed project at length. However, we like to provide
a friendly approach, so the discussions usually involve numerous
cups of tea and we chat about the objectives.
Boohoo required a brand new
mobile site ahead of the Christmas sales rush. They are an entirely
online business so they were keen to ensure their collections were
accessible on mobiles. The difficulty of the project was that they
had an established base of loyal mobile site users, so a brand new
website was a bold decision for them as it would be a transition
from the previous mobile site.
5. How did the campaign
strategy perform and what were the results?
We successfully launched the mobile
site before the Christmas rush, with great feedback from Boohoo and their mobile site
users. The campaign was a resounding success, resulting in
discussions with Boohoo to
complete more work for them.
6. What makes Bliss
different from other agencies?
We decided on the name Bliss for the agency as we
are an agency that is blissful to work with and for. We aim to make
Bliss a great place to work, all of our team have different skills
but maintain the same ethos and attitude to take pride in the
quality of work they produce. In addition, we aim to achieve
results by pushing boundaries using new technology, and we are not
afraid to use new methods.
7. Could you give a top tip
to any perspective digital candidates who would like to work in an
agency like yours?
My advice to perspective candidates
is that it would be great if you had a portfolio of your work and
skills. However, this is not essential as it can be replaced by
having a personal portfolio showing an avid interest in the
relevant skills you would require. If you demonstrate a keen
attitude for the industry, you would be the kind of candidate I
would like to employ.
The Candidate is
impressed with the technical skill that Bliss implements on
campaigns and the ease with which it takes on difficult projects.
In addition, the great attitude Bliss upholds, to be such a
friendly place to work and maintain a good working relationship
with clients. We congratulate Bliss on their successful
projects and wish them the best for 2013.