RESEARCH REVEALS that the Marketing Analytics Sector is growing rapidly in the North West with half of businesses recruiting up to 10 analysts in the next 3 years.

The Candidate recruitment agency specialises in Marketing, Digital, Creative and Analytics recruitment and commissioned this research to investigate the current state of the Marketing Analytics Sector in the North West of England. They surveyed 35 senior industry heads from dominant regional businesses including in house and agency across a variety of sectors including eCommerce, Marketing and Finance as well as others.


Managing Partner Brian Matthews comments,

‘According to Tech Nation, Manchester alone has produced no less than five $1bn tech companies including and, privately owned The Hut Group, online travel retailer and renowned publisher Autotrader. The presence of digital businesses of this size and calibre within the region has meant we’ve seen the spotlight increasingly focused on analytics as a way of driving peak performance, with no signs of it slowing down anytime soon.’

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