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Head of Customer Acquisition

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Be part of a new brand launch and lead a digital team as Head of Customer Acquisition for a global multi-million-pound company! Our client has multip…

Category

Health and well-being

Reference

ech010618b

Salary

£70,000

GBP 70000
Full-Time

Date Added

01-06-2018

Level

Head of...

Closing date

15-02-2020

Location

Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd

This Job has now been fulfilled.


Be part of a new brand launch and lead a digital team as Head of Customer Acquisition for a global multi-million-pound company!

Our client has multiple brands across different sectors and they are now ready to launch a new ecommerce brand in the UK and US. The role is therefore hands-on, so our client needs a proactive Head of Customer Acquisition who can work in a fast-paced environment and wants to make a difference to a growing business. The successful candidate must, therefore, be an online acquisition expert who can drive traffic from new markets.

The Head of Acquisition will be working across multiple brands, but focus mainly on the new launch. It is therefore essential to have hands-on online acquisition and ecommerce experience, whilst having a great interest in creating customer profiles. The successful candidate will be responsible for customer acquisition across all the digital channels but must have strong skills in organic and paid search. Joining the Project Team, the Head of Acquisition will build their own team in time and can furthermore look forward to excellent career progression.

Main responsibilities of the Head of Customer Acquisition

  • Develop and implement online customer acquisition strategies
  • Manage PPC, Display, Google Display and Paid Social channels and manage the relationship with external agencies where needed
  • Run budget management and KPIs across all operating channels
  • Keep up to date on digital marketing trends to identify new opportunities to drive online acquisition
  • Run segmentation analysis and develop strategic tactics for re-targeting with email – and direct mail campaigns
  • Conduct keyword analysis to optimise on-page and off-page SEO
  • Create and optimise social media marketing strategies
  • Work closely with the external web development agency and run A/B testing to identify areas for improvement
  • Report digital acquisition performance to the Board of Directors

Required skills and experience of the Head of Customer Acquisition

  • Minimum 5 years’ in a digital marketing role
  • Previous experience of working with a high-growth ecommerce business
  • Data-driven with strong attention to detail
  • Ability to work on a highly strategic level, whilst being hands-on
  • Previous experience of working with Shopify
  • Target driven and able to work in a fast-paced environment
  • Excellent communication and team management skills
  • Great at building relationships with external agencies
  • A self-starter, determined individual with an entrepreneurial mindset

This is an opportunity that doesn’t come along often, so get in touch now on 0161 833 1044 to hear more about the role or apply online!

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