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Digital Marketing Manager

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Do you have hands-on PPC skills? We’re looking for a talented Digital Marketing Manager who is a genius with PPC and can take an international award-w…

Category

Retail

Reference

ech110717b

Salary

£35,000

Date Added

11.07.17

Level

Online Marketing Manager

Closing date

05.06.17

Location

Manchester

This Job has now been fulfilled.


Do you have hands-on PPC skills? We’re looking for a talented Digital Marketing Manager who is a genius with PPC and can take an international award-winning e-commerce company to the next digital level of their business!

Our client is a multi-million-pound business selling homeware appliances across some of the biggest online marketplaces like Amazon and eBay. They operate on the US, French and German markets and is based in a state of the art office in Manchester City Centre, where the employees indulge themselves with a game of pool or Fifa. This business is currently looking for an experienced Digital Marketing Manager, who can develop the business into a strong independent e-retailer.

The successful candidate will be part of a large marketing team in their Manchester office and focus on the overall digital marketing strategies including website and traffic performance, which means that this role is for a pure digital specialist who has a strong attention to detail enable to enhance all aspects that affect the traffic. It is essential to have an expert knowledge of PPC, as the Digital Marketing Manager will implement PPC strategies and Email Marketing campaigns, so a strong knowledge of enhancing customer acquisition and retention to implement cross-sell and up-sell strategies.

Main Responsibilities of the Digital Marketing Manager

  • Implement new ideas and strategies to grow traffic and digital channels
  • Create and implement digital marketing strategies through SEO, PPC, Affiliate, CRM, Social, digital PR and Email marketing to enhance lead acquisition and the overall brand awareness
  • Focus closely on SEO and PPC activities with the in-house team and external agencies to enhance online visibility and ROI
  • Work closely with the Social Media team to coordinate content on social channels and blogging
  • Report digital performance according to the set KPIs and targets
  • Use digital tools to optimise landing pages and conversions
  • Conduct specific research to improve content and the user experience
  • Be creative with the digital marketing campaigns
  • Be up to date on digital marketing and media trends

Required skills of the Digital Marketing Manager.

  • A degree or equivalent in Marketing, Advertising, Communication, Business
  • It would be a strong advantage if the candidate possesses a CIM or IDM qualification, however, this is not essential
  • Minimum three years’ experience in a digital marketing role
  • Strong understanding of HTML, CSS, Google Analytics, PPC and SEO strategies, B2C retail and digital marketing principles
  • A Google AdWords and Analytics certification would be advantageous, but not essential to be considered for the role
  • Excellent attention to detail
  • Good communication skills (written and verbal)
  • Great project management skills and able to deliver projects in time
  • Confident and positive attitude
  • Strong analytical and commercial mindset
  • Be a good problem solver
  • Strong passion for digital and media

This is an outstanding opportunity for a strong digital marketing professional to be part of a highly successful business who is ready to invest in a new digital adventure! If this sounds like a role for you, then get in touch with our eCommerce recruitment team on 0161 833 1044 to hear more or apply directly online!

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