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Senior Email Marketing Executive

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Are you an Email Marketing Executive who’s craving more responsibility? A highly successful education provider in Manchester is on the look-out for a new Senior Email Marketing Executive to help them take the company to the next level!

Category

Education

Reference

elr140218g

Salary

£30,000

Date Added

14.02.18

Level

Marketing Executive

Location

Manchester


Are you an Email Marketing Executive who’s craving more responsibility? A highly successful education provider in Manchester is on the look-out for a new Senior Email Marketing Executive to help them take the company to the next level!

Since opening their doors nearly 50 years ago, our client has experienced an unprecedented amount of success by delivering developing and offering high quality educational courses to eager students. As they continue to grow and expand their services, this market-leading company is looking to recruit a new Senior Email Marketing Executive.

The Senior Email Marketing Executive will be accountable for using email marketing to optimise sales and leads whilst also producing engaging email campaigns for a number of B2B and B2C products. The successful candidate will also be responsible for maximising product launches, campaigns and events by utilising customer data. An individual who thrives off responsibility and email marketing will thrive within this exciting new role!

Don’t miss out on this opportunity to join a market-leading business!

The Key Responsibilities of the Senior Email Marketing Executive:

  • Contribute to the overall marketing strategy
  • Take charge of all email campaigns across both B2B and B2C whilst also overseeing trigger campaigns via the customer lifecycle in order to drive sales
  • Produce engaging email campaigns in order to lead users to relevant web pages by working with the UX team in order to make the journey as seamless as possible
  • On a regular basis, carry out segmentation of the customer database and execute remarketing strategies
  • Develop a strong content and communications strategy by working with the Content Marketing Manager
  • Gain maximum engagement by working with the design team on creative email templates
  • Ensure all email campaigns comply with email best practices and GDPR
  • Carry out A/B Testing on various email campaigns to establish the most effective
  • Track and report on email campaigns in order to guide future improvements

The Ideal Candidate:

  • Extensive experience in creating and delivering a large volume of highly personal, global email campaigns
  • Capable of working across a number of email service providers and a strong understanding of data feeding
  • Fantastic organisation, communication and project management skills which allows for multiple campaigns to be implemented simultaneously
  • Comfortable delivering highly targeted and dynamic communications via the manipulation of data
  • A sound understanding of HTML and data segmentation

Are you the person that they have been looking for? For more information on this exciting new role, call our award-winning team today on 0161 833 1044 or apply directly online now!

 

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