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PPC Manager

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Is PPC your forte? Step up your career and seize this exclusive opportunity to join a fast-growing hospitality business, working with some of the biggest names in the industry!

Category

Hospitality

Reference

esp250118b

Salary

Up to £35,000

Date Added

25.01.18

Level

Manager

Location

Huddersfield


Is PPC your forte? Step up your career and seize this exclusive opportunity to join a fast-growing hospitality business, working with some of the biggest names in the industry!

Our client is looking for a highly skilled, enthusiastic PPC Manager to work alongside its talented team of marketers in order to drive growth within the business. The successful candidate will require a creative mindset, a passion for digital, and the ability to manage a brief from the initial idea through to the promotion's launch. Due to the ever-growing nature of the business, you will play a vital role in devising and implementing multi-channel campaigns that engage, inform and drive membership acquisition and retention.

As a PPC Manager, you will be responsible for the delivery and optimisation of all Pay Per Click strategies and campaigns across several search engines and markets. A high level of competency in SEO strategy and implementation is essential and this role is suited to a person who wants to step up to the next level using all available enterprise tools!

Key Responsibilities of the PPC Manager:

  • Be responsible for the execution of all Pay Per Click strategies across several search engines and markets. This includes the creation, implementation, management, and optimisation of PPC campaigns.
  • Aim to gain the highest possible sales at the lowest possible CPA.
  • Completing KPI reports and delivering the best ROI possible.
  • Responsible for managing pay per click accounts on Google AdWords, Bing, and other marketing platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign goals.
  • Generate new paid search campaigns and ad groups in the creation of new paid search marketing initiatives.
  • Ability to manage budgets and estimate costs.
  • Copywriting and testing of adverts.
  • Producing in-depth reports for all major metrics such as goals, tracking, revenue tracking, and other paid search initiatives.
  • Administer web analytics dashboards, reporting, and key reporting tools.
  • Constantly measuring effectiveness and contribution to growth.

The Ideal Candidate:

  • In-depth knowledge of Google AdWords and Bing Ad platforms.
  • Advanced knowledge in Google Analytics.
  • Extensive knowledge of keyword strategy and landing page optimisation.
  • Be able to produce SWOT and competitor analysis reports.
  • Competent with Microsoft Word and Excel.
  • Ability to develop large-scale projects that can generate huge impact on business growth.
  • Possess a high standard of written and oral English.
  • A confident and positive individual with a ‘can do’ attitude.
  • Good communication skills and experience in briefing in-house teams.
  • Strong commercial awareness
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