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Performance Marketing Manager

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Our client, an established household-name travel group are looking for an experienced performance marketing candidate to join their impressive team and help deliver an effective digital acquisition strategy.

Category

Travel

Reference

eej180522f

Salary

£40,000 - £50,000 (DOE)

GBP (DOE)
Full-Time

Date Added

2022-05-18

2024-12-20

Level

Manager

Location

Leeds / London (Hybrid Working)

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Performance Marketing Manager – Travel - London / Leeds (hybrid working included) – £40-50k

This individual will manage, implement and optimise paid channels (emphasis on PPC, Display, Paid Social & Affiliates), working across the two key brands in the group. You’ll be given autonomy over sizeable budgets (6 figure+) to maximise ROI. Reporting directly into the Head of Performance, this role will help devise strategy and support in some agency management for the necessary channels.  Our client are a digital-first business with a data-lead approach to their marketing function, you’ll join an agile but entrepreneurial performance team.

This opportunity would be well suited for an experienced agency candidate looking to move in-house and still work in a commercial environment or for an experienced in-house candidate looking to have a senior input in an established groups acquisition strategy.   

Responsibilities:

  • Manage search and display activity - including targets and budgets, daily performance analysis, optimisation and reporting.
  • Manage day-to-day activity across these channels
  • Ensure a robust ‘test and learn’ strategy is in place to drive optimisation
  • Bring expertise that evolves the digital acquisition strategy
  • Reporting on performance against revenue, CPA and ROAS targets

Requirements:

  • Minimum 3+ years experience in a dedicated Paid related role
  • Detailed knowledge and experience managing and optimising PPC campaigns, preferably with a sizeable budget
  • Experience using SA360 highly desirable
  • Has an analytical approach, accustomed to testing & optimising
  • Experience in line management desirable but not essential
  • Effective communicator and ability to manipulate data sets to generate meaningful insights in a presentable format

If you like the sound of this role please don’t hesitate to apply

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