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Paid Search Manager

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Take the next step in your career and join this well-established e-commerce business based in Lancashire as their Paid Search Manager! Our client has…

Category

Ecommerce

Reference

esp151018f

Salary

Up to £40,000

GBP 40000
Full-Time

Date Added

15-10-2018

Level

Manager

Closing date

12-07-2019

Location

Lancashire

Manchester M1 2AQ Piccadilly

The Candidate Ltd

This Job has now been fulfilled.


Take the next step in your career and join this well-established e-commerce business based in Lancashire as their Paid Search Manager!

Our client has experienced huge growth over recent years, therefore they are searching for a talented Paid Search Manager to join their team to support this business growth. You will be part of a range of exciting PPC campaigns, using your expertise to market a variety of products across multiple websites to ensure customers have the best possible experience.

The successful candidate will have a strong ability to manage e-commerce inventory on a large scale and be motivated towards improving the businesses PPC offering. You will need to remain up-to-date on the latest paid search techniques to optimise existing campaigns and maximise ROI.

Main Roles and Responsibilities of the Paid Search Manager:

  • Manage the companies paid search and paid media campaigns ensuring they are effective and profitable.
  • Highly skilled in managing PLA / Google Shopping campaigns.
  • Manage remarketing and RLSA
  • Analyse keyword search volume to pinpoint effective keywords for campaigns and undergo extensive keyword research.
  • Complete competitor analysis reports of the keywords used in their campaigns.
  • A/B testing with PPC wording to establish the best click-through rates.
  • Use Google Analytics to evaluate campaigns and ensure they are targeting the optimum demographics.
  • Developing campaigns, copywrite, testing landing pages and drawing up development plans.
  • Team up with designers to produce creative for campaigns
  • Optimising existing campaigns and maximising ROI

Key Skills and Attributes:

  • Experienced in managing PPC campaigns at a senior level
  • Up to date knowledge of Google Analytics and a variety of digital marketing software
  • Excellent interpersonal skills and ability to translate client briefs into successful campaigns
  • Highly analytical with a strong understanding of paid search and a passion for marketing and e-commerce
  • Hungry for success and able to work in a fast-paced environment
  • Degree in a related subject is preferred
  • Basic HTML and CSS knowledge is beneficial

Are you a talented Paid Search expert who meets all the requirements of this role? Get in touch today on 0161 833 1044 or apply online!

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