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Member Loyalty Manager

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Be a part of a the country's largest loyalty company as their Member Loyalty Manager.

Category

Loyalty

Reference

elw130121b

Salary

Up to £45,000

GBP 45000
Full-Time

Date Added

2021-01-13

2022-06-10

Level

Manager

Location

North West 2 days per week/ flexible 3 days per week

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Member Loyalty Manager - North West - Loyalty - Up to £45,000

This well-known digital brand has built its whole business around attracting customers to offer them great, unbeatable incentives which keep them returning regularly. The Member Loyalty Manager has a key role in the business, testing, refining and implementing strategies to maximise their repeat custom, cross sell into other areas and trial new ideas for roll out as part of the company’s business strategy.

You’ll have the support of the engagement teams, loyalty specialists and senior managers to help you deliver these strategies. Bringing new ideas, a fresh approach and integrating with a forward facing, modern digital team will all make the role very rewarding for you. In the competitive marketplace that they operate in, having cutting edge ideas to give them advantage will take the business to the next level. Crucially there will be freedom for you to develop in the role and shape it accordingly from your inquisitive nature and have the drive and ambition for continuous improvement. Combined with a strong digital culture, team ethic and rewards in the role, it’s a very exciting company to be at.

With a knowledge of household brands in eComm, finance, utilities and travel, along with how customers are most likely to engage with them will be key for you to put loyalty programmes in place. You must also have an analytical mind, thinking segmentation of data, cross selling and using that data and its results to maximise response.

These qualities will be essential for success in the role:

• A candidate with a high level of creativity and experience
• Capable of identifying target audiences
• Experience of working with multiple communication channels.
• A deep understanding of customer segmentation, offer and campaign management
• Experience of acquisition through paid search, in-house marketing or in-house referral campaigns
• Strong knowledge of GDPR requirements
• Hands on and flexible - possess a “can do” attitude.

By taking these standard aspects of the role and applying creativity, you will be able to take the business forward and impress:

• Actively engage customers through their referral programme
• Provide an analysis-based approach from captured data to influence behaviour.
• Increase engagement whilst raising awareness
• Develop loyalty and retention strategies whilst increasing lifetime value of the customer

Salary is competitive, with 25 days holiday, and bank holidays and ability to add more holidays after time with the company. There’s a bonus scheme for the whole company and your own loyalty and incentives similar to the customers. In addition medical help, a leading maternity and paternity leave scheme, loans, cycle to work initiative and company sick pay as standard.

This would be a real exciting step forward for an experienced loyalty manager who could really take their career forward in a business like this.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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