Marketing Tech and Data Strategist

Marketing Tech and Data Strategist – Manchester - £55,000 – Digital Agency

You’ll be responsible for expanding the use of Data and Tech with the activation of the agency’s activity, ensuring that their teams have the data available to drive their clients’ business forward.

You will be the go-to expert for all digital marketing platforms and associated data sets and an evangelist for their data-led proposition. You will work with key clients on the development and delivery of a data and technology transformation roadmap and supporting other digital and data specialists in bringing it to life. 

This includes advising on best use of data and tech with particular focus on ensuring that clients are making the most of their first-party data. Application of knowledge of ongoing industry developments will ensure that clients’ tech and data set up is best in class now as well as in the future.

Responsibilities:

• Collaboration on data and technology audit projects for key clients
• Development of roadmaps around data and technology adoption for key clients
• Assess client data capability to identify gaps and initiate solutions
• Work with clients to help them understand the benefits and opportunities of using their first-party data
• With support identify new opportunities around data science and machine learning techniques, creating new revenue opportunities
• Develop a compelling view on how clients could make the most of their data and technology platforms
• Staying abreast of the digital and data evolution and consumer trends - sharing key aspects with clients and colleagues
• Develop solutions using key technology partners, such as Google, Meta and Other DSP’s.
• Help develop with the data strategy product, both internally and with key partners
• Identify data opportunities in channels (PPC, Programmatic etc) and platforms (Google, FB, Amazon)
• Have a depth of knowledge about UK data and technology opportunities across the market and especially across the group so as to be an internal expert and go-to person
• Be outcome focused - ensuring campaign / activity objectives are clear, achievable and measurable

About you:

• Experience in a performance/audience activation role with an emphasis on data solutions
• Hands-on experience in platform (DSP, google Ads or Meta)
• Experience of Python, SQL would be beneficial
• The ability to manage projects and processes independently
• Experience of reporting BI tools – such as Tableau, Power BI, Looker
• A good understanding of business performance metrics
• Excellent interpersonal and communication skills
• Excellent attention to detail and a commitment to data integrity
• Strong Knowledge of web analytics platforms such as Google Analytics, Google Marketing
• Platform products [JL1] would be beneficial
• An understanding of Agile methodology would be beneficial
• A good understanding of business performance metrics
• Excellent interpersonal and communication skills
• Excellent attention to detail and a commitment to data integrity
• The ability to manage projects and processes independently

Please note that this role is hybrid, 3 days per week from their state of the art Manchester city centre office.

Apply today!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the  very best with their job search.  

 

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