Marketing Manager

Marketing Manager - Manchester City Centre (Hybrid working; 2 days in the office) - £35-£40k - Education

Why work here?

My client are the market leading provider of apprenticeships, accountancy, tax, finance/banking courses as well as professional assessments. They are focused on supporting learners to build and improve their skillset and improve their chances of full-time employment through apprenticeships and qualifications.

They operate in over 30 countries globally, with over 1000 school districts, collages and university partnerships and over 10k businesses and have no plans on slowing down! They pride themselves on promoting an inclusive and diverse working and learning environment.

You will be encouraged to develop your professional skillset and have training opportunities constantly provided. This role sits within the Sales and Apprenticeships team, reporting into the Senior Product Marketing Manager. The main reason for this role will be to attract and engage B2B customers and take them through the customer journey. Supporting the sales team to optimise growth, generating a pipeline of leads for services and products.

There is clear progression from this role to either Senior Product Marketing Manager or Senior Digital Marketing Manager – you will be supported in reaching your career goals.

The role will focus on:

• Developing marketing strategy with clear metrics and KPIs
• Lead generation
• Consult other departments (sales etc) on how to specifically target B2B audiences
• Improve the conversion of B2B leads and former audiences
• Client newsletter management
• Brand awareness for the apprenticeship arm of the business
• Support the Apprenticeship department to plan and deliver important information and incentives
• Influence sponsorship opportunities – an example would be BAME Apprenticeship Awards
• Manage the communications calendar
• Develop briefs for other departments to ensure collateral is constant
• Lead on initiatives such as events like National Apprenticeship Week and National Careers Week
• Explore new ways to market the organisation
• Pull all marketing teams together as one team against a brief
• Review and report on Salesforce leads

You will be:

• 3 years B2B marketing experience – either as an executive or manager
• Strategy driven and expertise
• Ability to multitask and prioritise
• Broad marketing skills – you will be the ultimate generalist (Blog writing, Whitepapers, SEO, PPC, CRM - the well-established marketing team will aid and assist in these but you need to have all round knowledge)
• Proven B2B campaign success
• Project management
• Curious and confident to ask questions – they really believe no question is a dumb question!
• Ideally experienced within Salesforce (desirable not essential)

Benefits:

• Hybrid working (2 days in the office, 3 days at home)
• Flexible working hours (start / finish when you want provided you do your work/8 hours a day).
• Early finish on a Friday (4pm, if you usually finish at 4 then you get to start later).
• Office shut down over Christmas
• Development / Training budget to be used for conferences, training etc
• Discretionary annual bonus
• Yearly inflation increases + discretionary extra increases
• Enhanced maternity / shared parental pay
• 28 days holiday plus bank holidays with option to purchase more (1 extra per year of service up to 3)
• 2 days volunteering per year
• Free Aviva Health Insurance
• Income Protection Insurance
• Pension matching up to 5%
• Life Assurance (4x salary)
• Cycle to work scheme
• Discounted restaurant
• Fully stocked kitchen with beverages

Apply online now - don't miss out!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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