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Marketing Data Scientist

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Are you a pro at applying machine learning techniques to model customer behaviour? We have the role for you! Apply now to become this thriving travel company's Marketing Data Scientist!

Category

Travel

Reference

xlr010622h

Salary

£100,000

GBP 100000
Full-Time

Date Added

2022-06-01

2024-12-20

Level

Analyst

Location

Manchester / Remote

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Marketing Data Scientist - £100,000 – Retail – Manchester/Remote

Travel is back: My client not only survived the pandemic, they actually grew and turned a profit!

They are now on the lookout for a passionate, innovative Marketing Data Scientist to join the Marketing Analytics team. They are looking for someone who is able to challenge convention, work in a highly agile environment and can collaborate effectively with both technical and commercial colleagues.

You will have a unique opportunity to leverage your experience and technical expertise to help shape decision making throughout marketing and the wider business. You will work closely with the Head of Analytics to build models to predict customer behaviour, optimise budgets and measure media effectiveness. If you are excited about working with cloud technologies and TPUs, love owning your own data science projects, and are keen to have an immediate positive impact on the company then this is the role for you.

Travel is an extremely dynamic and fast-paced industry so you will get the opportunity to work on many varied projects involving data.

Essential Skills:

  • Highly experienced in applying machine learning techniques (Regression, Random Forest, Gradient Boosting, and Neural Networks) to model customer behaviour
  • Strong knowledge of statistics as applied to data science. You can explain OLS regression and confidence intervals to someone who has never heard of either
  • You can programme in either Python or R as well as SQL. You keep up to speed with recent developments in your language.
  • Experience of working within a Marketing department
  • You are able to cut through the noise and identify opportunities that will drive the most value within marketing
  • You love to experiment and you get a buzz out of using data to solve problems
  • You understand marketing concepts and have experience of customer segmentation, lifetime value modelling, churn prediction and econometrics
  • Ability to communicate findings to others, including at a senior level

Desirable Skills

  • Degree in Maths, Statistics, Data Science, Machine Learning, or other numeric subject
  • Experience solving digital marketing or customer growth problems
  • Experience of working with cloud technologies such as GCP or AWS, as well as versioning tools such as Git and Docker
  • Attribution modelling experience
  • Propensity modelling
  • Experience with Iterable is desirable but not essential
  • Experience with TV Squared
  • ​TV spot analysis and regional advertising

​Benefits

  • Generous discount on holidays​
  • 25 days holiday plus your birthday off 
  • Flexible working hours
  • Company sick pay scheme
  • Simplyhealth Optimise Health Plan and eye care contribution
  • Employee Assistance Programme and free access to counselling
  • Share Incentive Plan
  • Death in Service cover
  • Enhanced maternity, paternity, shared parental and adoption pay
  • Travel to work scheme - interest free tram and train loans and cycle to work scheme
  • Onsite subsidised coffee shop - barista-style coffee and snacks
  • Food and drink discounts across a number of venues in Manchester City Centre
  • Gym discount
  • Free bar every Friday
  • Charity contribution - we match any funds raised by an employer for charity, doubling the total funds raised

Apply now, it could be the perfect next step in your career!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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