Head of Performance Marketing (B2C)

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Household name retail brand seeks new Head of Performance Marketing (B2C) to join them on their journey of explosive growth. You’ve seen their adverts on the telly, now here’s your chance to become a vital part of the team!


B2C Retail





GBP 70000

Date Added




Head of...



Manchester M1 2AQ Piccadilly

The Candidate Ltd

Having worked with this business for almost 5 years, we can honestly say they are made of different stuff. One of the best benefits packages in the North West, huge scope to develop from a career perspective, and the chance to work for a brand your parents might actually have heard of – what’s not to love?

The role will be predominantly focused on devising and delivering an innovative digital strategy through the digital team, to increase market share through refining current processes and bringing experience in channels new to the business (such as YouTube for example). The core focus is the bigger picture and driving the team to the overall vision for the business, rather than being hands on with the actual implementation.


  • Continually developing and implementing short and long term strategies in line with business KPI’s.
  • Overseeing spend budget and forecasting on a weekly, quarterly, and yearly basis.
  • Performance management – leading the reporting and analysis requirements of each area and provide valuable commentary to key stakeholders.
  • Lead the people management and personal development of direct reports.
  • Own key supplier relationships maximising output and ensuring value is gained in relation to cost.
  • Oversee SEO roadmap taking the lead on technical and content SEO strategy of the business.
  • Lead the delivery and optimisation of the CRM strategy ensuring delivery of the best possible experience for customers whilst constantly improving core KPIs.
  • Working closely with internal Data Analysis and Data Science teams to understand the value of customer segments and devise a strategy on how to target efficiently.
  • Maintain impeccable attention to detail whilst signing off various CRM campaigns and SEO content.
  • Testing and trialling new ideas and methods to achieve the business objectives.
  • Seeking and finding new opportunities within all channels to increase both volume and efficiency.

About you:

  • Excellent understanding of Paid Media and SEO, CRM would be advantageous
  • B2C background
  • Previous ownership of multi-million£ budgets
  • Ideally at least 1 years’ experience in a senior management role.
  • 4+ years’ experience in digital
  • Strong attention to detail and solid numerically with a commercial mindset.
  • Action-orientated with a strong work ethic to strive to achieve excellence.
  • Comfortable working in a fast-paced environment with a high-volume workload.
  • Ability to manage priorities within the team and with wider stakeholders.
  • Strong leadership and the ability to get the best out of team members.

That benefits package we mentioned?

  • 33 days holiday which can be taken at any time (you can choose to work Bank Holidays and save the annual leave for another time)
  • A designated “fun committee” who plan loads of free events/days out – in a single week they did an ale trail, had someone come in to do the girls nails, went for a Chinese banquet, and then to ninja warrior – all for free!
  • Discount on buying a car
  • Your birthday off
  • 10% bonus which is 75% personal performance and is regularly paid in full
  • The marketing team are a young, fun team so they have a fresh, enthusiastic company culture
  • They’re currently in the office 2 days per week, and will be moving to a maximum of 3 in the office.

Sound up your street? Apply online now!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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